Loveseat
UX/UI & IxD
Loveseat is a furniture warehouse that wanted to establish an online sales presence through a custom-designed ecommerce website. As the contracted UX and visual designer, I led the end-to-end design process for the new Loveseat.com site.
My Role
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Stakeholder interviews to understand business requirements
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Competitive analysis of other furniture ecommerce sites
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Information architecture and sitemaps for core user flows
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Low and high-fidelity wireframes and prototypes
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Visual brand identity design
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UI design and development of all site templates and pages
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Custom illustration and graphics
Goals and Challenges
The main goals for the Loveseat.com redesign were to:
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Create an intuitive and seamless online shopping experience for customers to browse inventory, customize orders, and purchase furniture for delivery or in-store pickup
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Effectively showcase Loveseat's selection of furniture to attract and convert new online customers
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Support business goals of increasing online sales and expanding customer reach beyond the local area
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Key challenges included:
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Translating an in-person warehouse shopping model into an ecommerce context
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Displaying a large furniture catalog in a user-friendly way across desktop and mobile
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Designing a smooth checkout process tailored for large/bulky items
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Impact
Within 6 months after launching, Loveseat.com had seen a 61% increase in online sales, with a 300% YOY increase in new online customers. Site visitor-to-order conversion had doubled.
Sketches - Product Page
I sketched out the general flow and UI components to make sure all requirements were covered and discussed iterations with owner and stakeholders, before translating my sketches into a digital format using Sketch.
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Final designs prototyped with motion design
Cart and Checkout Flow
Sketches:
